Value Strategist
Randy Mejia
I work in strategic revenue management for consumer packaged goods, using five levers (price, promotion, mix, price pack architecture, and trade) to create value for shoppers, consumers, retail customers, and the company.
The five levers →How I work
Growth is rarely about one lever. The real work is balancing price, promotion, mix, pack architecture, and trade against each other, often while there's pressure for results now. I connect the levers through rigorous analytics, then make the thinking practical, so teams can weigh the trade-offs and act with clarity and confidence.
The five levers
- Price
- Setting prices that reflect the value of the product and hold up with shoppers and retailers.
- Promotion
- Using promotions where they truly drive growth, and pulling back where they don't.
- Mix
- Putting the right packs in the right places, so shoppers find what they're looking for and retailers carry products that serve them.
- Price pack architecture
- Designing the sizes, formats, and price points that give every shopper a fair, clear choice.
- Trade
- Making trade investment work harder for retail customers and for the company.